How to Choose The Perfect Topic for Your Blog
Written By: Je’Ana C.
There are plenty of great ideas for topics for blogs but it can sometimes feel overwhelming trying to choose one. If you’re just starting out with your new blog, the best way is to choose something you’re passionate about or interested in. Don’t try to imitate other blogs and give it a bit of your own style.
This way, you’ll get much more out of what you’re writing and will enjoy blogging more. It is a good idea to research current trends, however, and create buyer personas for your niche audience to give you an idea. Here are some popular blog topics.
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Trending Topics
If you really want to drive traffic to your blog, you could focus on trending topics and news. You’ll be able to engage your reader and keep up with the times with something fresh and interesting. Don’t be afraid to give your opinion on these topics and engage in discussion with your readers. Some trending topics could include election or political news, fad diets, fashion trends, technology, and hot business news.
Hobbies
If there’s something that you love doing such as DIY or cooking you could prepare instructions on guidelines on these for your readers. You could even think of seasonal posts like how to prepare the perfect Thanksgiving turkey. Technology is also a popular theme for ultimate guides and how-tos. If your blog is about your business, offer video instructions or news in the field. Always ensure you know your audience and relate to their interests as well.
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Personal Stories
Many people create blogs based on their own stories. This can be as personal as you like, it’s up to you how much you choose to share with your readers. It is, however, important to know how to craft a compelling story. That way you’ll be able to create empathy in your readers and engage with their emotions. This is a common technique used in order to connect with your audience.
Product Reviews
Plenty of bloggers also make money from product reviews. You could add these to your blog and select products that are relevant to your chosen topic. Review articles are engaging because they serve two purposes. Not only will you make some extra cash on the side, but you’ll also be providing your readers with some helpful information. This is known as affiliate marketing and can be very lucrative for bloggers.
Guest Interviews
Guest interviews are another great way to make your blog appear more legitimate and authoritative in the field. Invite interesting guests such as experts on your chosen topic. You could either do an interview or add a testimonial with a client or student. Don’t forget to brainstorm a list of interesting questions. Here is a general guide to guest blogging.
If you find the right topic, this could be the key to your blog’s success. Take your time thinking about the needs and interests of your target audience and try to relate to these as much as possible.