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What are the most powerful marketing tips for new businesses?

When starting a new business, you’ll be competing with lots of older established companies. Getting noticed requires developing a solid marketing strategy from the start - ideally before you’ve even launched your product or service. Below are seven steps to follow in order to successfully market a new business. Let’s take a look!

RELATED: Are You Launching A Business? Here Is The Best Branding Checklist For Entrepreneurs

01. Build A Website

You should start by building a website. A website will help your business to look official, and it can serve as a central hub for displaying all your company’s information. Using a website builder platform like WordPress or Wix, you can build a website yourself. Alternatively, you can hire a website developer to build a website for you. The latter is more expensive but will allow you to create a more personalized website. You could consider building an app alongside your website.

02. Set Up Social Media Pages

It’s also worth setting up some social media pages for your business. Social media is crucial for building brand awareness through promoted posts and adverts. You can also maintain loyal customers by sharing news and promotions through social media. Invite all your friends to follow your social media pages and start promoting your company in advance of the launch.

03. Invest In Some SEO

SEO (search engine optimization) is a means of boosting your search engine rankings. This can help customers to find you more quickly on Google and Bing. SEO is not something you can easily carry out yourself - you may benefit from hiring the help of a company such as SunCity Advising SEO services. It’s worth investing in SEO early as it can take a while to take effect.

04. Partner Up With Other Businesses

You can help promote your business by partnering up with other businesses. Cross-promotion involves promoting another company in return for them promoting your business. This can be very effective at building customers for either party. By making friends with other business owners, you may also get customers through recommendations.

05. Try Some Physical Marketing

A lot of marketing has moved online in recent years, but that doesn’t mean that physical marketing is dead. You can still build customers by using traditional tricks such as handing out business cards, posting flyers through people’s doors, and putting up posters. This is particularly worthwhile if you are a local business. Make sure to link up your physical marketing with your digital marketing by printing links or QR codes to your website and social media pages.

06. Throw A Launch Party

A launch party can be a fun way of building buzz for your new business. It could be a chance to invite local journalists and influential people, helping to spread the news of your business. Launch parties aren’t suitable for all businesses. They tend to be best suited for new products or new catering/hospitality businesses.

An important aspect of a launch party is that it should look and feel like a party. So think about all of the aspects that can deliver that party vibe you're after, from balloon decoration to drinks, snacks, entertainment and even a photo booth. The objective is to create hype around the launch, but more importantly, to get people to have fun. If this is something that you find hard to plan, why not bring in someone who is more skilled and experienced in that space?

07) Score Your First Reviews/Testimonials

Once you start building initial customers, it’s important to start encouraging reviews and testimonials. Older established businesses will already have the edge over you as they are likely to have many reviews and testimonials. Focus on building these in the first year by kindly asking every happy customer to leave a review or give a testimonial.

Are you a business owner? What are some marketing strategies you have used? Let us know in the comment section below!

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