A Guide To Creating The Ideal Website User Experience
Written By: Je’Ana C.
Understanding the user is not easy. Despite having a defined and studied audience, a person’s experience when entering a website is personal and different from the rest. In this case, emotions come into play, the time you have to navigate, the predisposition to find the information you need, among other things.
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Source: PEXELS
How to know if your company's site offers an excellent experience to its users?
Understanding the user is not easy. Despite having a defined and studied audience, a person’s experience when entering a website is personal and different from the rest. In this case, emotions come into play, the time you have to navigate, the predisposition to find the information you need, among other things. It is essential to understand that it is not possible to meet the needs of all users. But if we work with them to analyze their experience when browsing a site, bounces can be minimized, and more people can find what a website has to offer. For this, we can resort to a usability test. You should also consider looking at a remote unmoderated usability testing guide.
As long as you get usability to where it should be, you are going to find that you experience many benefits as a result. One of the main benefits is that more people will actually enjoy being on your site. That will not only increase and improve the rate at which people return, but also the conversion rate, which you can improve even further with the use of a decent CRO agency. In any case, the following steps should help you to improve usability greatly.
Usability Testing
The usability testing of a website allows us to test its functionalities with real users, to be able to see their reactions and determine if their way of navigating the site is correct or conforms to what we had planned. The feedback reported by those who perform the test allows us to implement improvements. In order to generate an effective usability test, it is necessary to take into account the following aspects:
Be clear about the objectives of the test and know what information needs to be collected.
Know the user as well as possible. Conduct a small survey to determine demographics, interests, and employment status, among others.
Ensure that the people taking the test get as close as possible to your company’s buyer persona.
If possible, take the test in person. It can't always be done, but seeing firsthand how the user interacts with the site adds value to the experience.
Take the test on different devices: computers, phones, and tablets.
Visual Appeal
This is one of the elementary points of UX Design. And the first impression is also important in the user experience, so it is necessary to captivate them with an attractive visual presentation.
Whether it is an e-commerce, blog, or any other site, it is vital to have a pleasant, coherent, and striking visual design that captures the visitor and promotes a high time spent on the page, surprising them with its aesthetic value.
In addition to being visually appealing, the User Experience (UX) must be highly functional. For this reason, platforms such as mobile applications and websites must offer added value to users and customers, which help solve problems and meet needs. We find calculators, templates, technical manuals, and, even, content and information of interest, with an educational focus among these added values.
Accessibility
Accessibility is, first of all, refers to the possibility of accessing a web page from different devices, and not just from a traditional computer or laptop. It also demands that the design adjust and optimize taking into account the characteristics and format of each device, as established by good principles of responsibility. In this way, an optimal experience on the page is guaranteed at all times, regardless of whether the user accesses it from the computer, tablet, or smartphone. This point is also closely related to the inclusion of users who have physical access restrictions to information, such as visually impaired, enabling resources such as screen readers.
Credibility
A portal or digital platform to contribute to conversion rates and user satisfaction has to project credibility yes or yes. To achieve this, it must be free of errors and, above all, meet the expectations it generates. The different functionalities and added values must fulfill the objectives that they promise and contribute tangibly with the solution of problems. Thus, the UX is marked by trust, giving way to purchases, subscriptions, and, in general, lasting commercial relationships.
Intuitiveness
The user interface is only useful when it guarantees usability, scannability, and intuitiveness. It is useless for a website or tool to have great functionalities and potential if the user does not understand how to use it and get the most out of them. As you may know, a highly intuitive interface is achieved, in large part, thanks to an excellent job of UX Writing.
Technical Performance
Having loading speed and good technical performance, in general, is especially important for web pages. And it is only in this way that they achieve conversion rate optimization (CRO) and a solid user experience. Even if a site is functional and visually attractive, the user will not feel comfortable if it fails technically and involves interaction with multiple frictions and annoyances. It is essential to mention that search engine algorithms better value a website with good technical performance, which directly relates to search engine optimization (SEO).
Closeness and Complicity
Users are increasingly demanding, and they require experiences that motivate and captivate them. That is why the pillars of the User Experience are the humanization of the pages and tools, making them closer and allowing brands to connect emotionally with the public. When implemented, these acceptable practices increase user engagement, stimulating them to become brand ambassadors for a satisfactory browsing experience.
Innovation and Originality
The user experience is also more rewarding when it interacts with innovative and original platforms and tools, which have their own identity and are memorable. You must look at the UX in detail for 2021 as the way the world is moving is changing at incredible speeds. The change is now, and there is time to make your business a successful and thriving one for the decade to come.