3 Effective Strategies You Should Be Using To Update Customer Data
Businesses have large databases that store customer and consumer data. You have customer profiles that you build to create an image of what a customer likes, is more likely to purchase, what ads they respond to, their address, and even card details.
You also have consumer details because you like to track trends and stay one step ahead of the curve. However, there are many profiles that haven’t been touched in a while. Rather than seeking to create more leads, you could do an internal house update and reach out to customers you already know about and have interacted with. Here’s how to go about it.
1) Honesty
Customers love honesty and they fall in love with companies that always give them the truth. You could simply write an email that asks customers to respond to their quick survey. It should be about updating details such as email address(s), phone number, and preferences in products. Just be honest and say to your customers something along the lines of ‘we haven’t spoken in a while, we’d like to see if we still know what you like, please take this survey’. Being open with why you’re contacting them and why you want them to take your survey will probably go over better than even something like offering a discount. It shows you’re a company of people, not robots, and you want to remain friends.
2) Updating your infrastructure
Could you utilize faster servers? Maybe you could also hire a company that can integrate your network systems far better to improve employee productivity. Employees will be dipping in and out of your customer database, as they update profiles and also, utilize them for new marketing campaigns.
Use IT Outsourcing services that can help manage your databases and stop anything that would corrupt them. Whether it's a virus, hacker, or simply a system malfunction, they will proactively monitor and fix these issues.
The reason why you will need this is that updating any network infrastructure is complex and you’ll almost always run into hiccups. Their service is going to be in your budget because it's a flat-rate subscription you sign up to. This allows you to cover all aspects of your IT but cancel anytime with no extra penalty fees.
3) Start a new campaign
Photo by Austin Distel on Unsplash
Sending promotions emails to customers is one way to see if they react in the predicted manner you thought they would. This does mean, targeting promotional emails which also means, starting a new campaign. Whether it's purely for a discount, a sales push, or a new product, you should gauge how customers react to your campaigns and adjust their profiles accordingly.
Some customers will have moved from buying cheaper products to more expensive products and vice versa. Targeted PPC ads using cookie information is the next highly recommended route. Based on their previous searches, your PPC ads will offer products they’re more likely to respond to.
Updating customer data is a large task. It will involve an update of customer profiles, as well as an update to your network. I hope these tips have provided some clarity and ideas to help your business!
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