9 Expert Fashion Tips For Finding Your Signature Style
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As we grow and evolve, so do our tastes—and our fashion choices are no exception. Maybe you’ve recently had a baby, your body has changed, or you find yourself staring at a wardrobe full of clothes that no longer feel like “you.” If nothing in your closet sparks joy, it might be a sign that you simply haven’t discovered your personal style yet.
Fashion isn’t about copying what everyone else is wearing—it’s about expressing who you are. While it’s fun to follow trends, the real magic happens when you find pieces that reflect your personality, flatter your figure, and make you feel confident. In this article, we’ll guide you through practical, empowering steps to help you uncover your unique style, whether you’re feeling a bit lost or just need a little inspiration to refine your look.
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01) Assess your current wardrobe
The first thing you need to think about when finding your sense of style, are the clothes that you already have. Take a look through your wardrobe and sort your clothes out into things you love to wear and that you feel comfortable in, what you have never worn and items you’re on the fence about. This can help you to get a sense of the style that suits you and what makes you feel good. By doing this, you will get a much clearer idea of any gaps in your style, if there are items you have invested in in the past but never worn and what to pick or steer clear of going forward.
02) Invest in high quality pieces
When it comes to clothing, there is a lot of emphasis on fast fashion, but these pieces are often shoddily made, not well sized and won’t last for very long. Instead, opt for a few high-quality pieces that will accentuate your figure and you know the quality is there. High quality clothing from stores such as Ethara Jay is a fine example of how you can invest in pieces that look good but are also made to last. Be sure to always look for reviews of brands and check out the material composition so that you know they’re made from good fabrics. You're better off buying a few high-quality items in styles that suit and complement your figure than something you'll wear once and then send to the landfill. Not only is this worse for the environment, but it will also mean you need to keep buying new clothes to replace the ones you are getting rid of!
03) Seek inspiration
Inspiration is everywhere to help you find your style—you just have to know where to look. Start by exploring platforms like TikTok and Instagram, where countless style influencers share outfit ideas tailored to all body types, sizes, and aesthetics. Look for creators with a similar shape or vibe to you, and take note of what outfits they’re rocking and how they’re styled.
Creating Pinterest boards of your favorite looks is a great way to visualize your evolving taste and spot recurring themes in your style preferences. Don’t underestimate the power of in-person shopping, either. While online shopping is convenient, stepping into a store lets you experiment with different cuts, fabrics, and color combinations—no guessing, no pressure to return anything. Try things on, mix and match, and see what actually flatters you and feels good. You’ll walk away with a better understanding of what suits you—and maybe even a newfound favorite piece you wouldn’t have picked online.
04) Dress for your body shape
It’s really easy to see something that looks good on someone, such as an influencer or a celebrity, but just because it looks good on them doesn’t mean it will necessarily work on you. Think about your body shape - do you have curves? Or do you have more of a straight figure? Do you have hips and a bust? Think about how clothing will fall and sit on you, and try to find inspiration from others with the same body shape as you. Too often, people see an outfit they love, but it’s on someone with the opposite body shape, meaning it looks wrong on them, and this can be disheartening!
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05) Find your color palette
As well as dressing for your body shape, did you know you should be dressing for your color palette too? There is a whole science behind how you dress and how it matches the shade of your skin and your hair, which you need to consider and look into. For warm undertones such as golden, peachy, or yellow hues, it’s recommended you wear earthy shades like olive, mustard, and terracotta. Rich browns, auburn, or golden highlights in your hair can be accentuated with warm-toned clothing. Cool undertones to your skin, such as if you have pink, red, or blue hues, tend to look best when you wear more vibrant, striking tones like emerald, sapphire, and amethyst. If you have ash blonde, platinum, or cool brown hair, these pair well with icy pastels or deep, cool shades. Neutral undertones have more flexibility and can experiment with a mix of warm and cool colors. Additionally, contrasting your hair color with your outfit, like deep burgundy clothing against blonde hair, means you can create a bold, stylish effect.
06) Don’t be afraid to experiment
If you have always dressed a certain way, getting out of your comfort zone and trying something different can be difficult. However, experimenting can be a great way to discover your style. You never know, you could try on something totally different and find that it really complements your figure and your complexion! You could ask for help from a personal shopper who would also be able to show you some new things that you would likely never pick out for yourself, but can end up loving. Personal trainers can be in person, or you can speak to them online, who can see photos of you and what you wear and suggest other options that would look good on you.
07) Build yourself a capsule wardrobe
A capsule wardrobe is a must for finding your style and basically involves getting a few core pieces of clothing that you can then mix and match. A staple wardrobe tends to include things like neutral-colored basics like a well-fitted white t-shirt, a classic button-down shirt, and a cozy sweater. Bottoms such as dark-wash jeans, tailored trousers, and a simple black skirt offer flexibility for various occasions. Outerwear essentials include a tailored blazer, a denim jacket, and a neutral trench coat. When you have these in your wardrobe, you can dress them up or down and make many outfits from these key pieces.
08) Don’t underestimate the power of accessories
Accessories are one of the most important elements of an outfit, and you should never underestimate how quickly they can transform what you wear. Whether you opt for a statement necklace, a belt, a bracelet, or a hat, these can really elevate what you wear and transform your outfit into something chic and beautiful. Find accessories that suit you, including both silver and gold pieces, some more understated and others that are designed to catch the eye with plenty of color and to be a bit more over the top, and make a statement.
09) Don’t buy items just because they are in the sale
One of the biggest mistakes people can make when it comes to clothing is buying items just because they are on sale. While it can be good to get a bargain, you also don’t want to just purchase items you would never normally buy because their price is discounted. If they are not your style, but you are swayed by the price, they will probably just end up sitting in your wardrobe, and you won’t ever actually wear them. Instead, pick items with purpose and only get things you know you’ll wear and really fall in love with. This can help you choose items that match your style.
These are just a few top tips for finding your style that should help you feel more confident in your clothes. Whether you're looking to find a new sense of style for a specific reason, such as going through a breakup, experiencing body changes due to pregnancy, or simply wanting to be more precise with your wardrobe, this should help. Once you have found your sense of style, you can see your confidence increase, your sense of self become more positive, and you can feel happier overall.