7 Proven Promotion Techniques to Make Your Product Launch A Success
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Once the rigamarole and stress of your product development are over, it's time to think about how you will promote and market it. It doesn't matter if it's your first product or the latest in a long line of exceptional industry innovations; a successful product launch is vital. Therefore, you need to understand how to initiate a successful campaign that grabs attention, attracts new customers, and ensures huge sales that catapult your brand upwards. You might have some ideas already, but here are seven more to guarantee a successful launch.
RELATED ARTICLE: 4 Easy Ways To Have A Successful Product Development
7 Ideas to Promote Your New Product
01) Generate Hype
The air of mystery is always a useful tool when promoting your product. After all, you don't find out whodunnit at the beginning of the novel, do you? The same applies to marketing a new product. While you can't be too vague since this can lead to a product that falls below expectations, you can keep tight-lipped about the full potential of your product. Take the recent Tears of the Kingdom release. The hype was there anyway, but with Nintendo only revealing small snippets, the actual scope of the game was a stunning surprise for gamers.
02) Plan Your Product Launch
A product launch is one of the easiest ways to get as many eyes on your new product as possible. Businesses can invite journalists and other prominent industry members to witness the launch in your chosen event space, where you can unveil the product for the first time. You may even want to invite customers to come along and make purchasing the product possible.
03) Work With Celebrities
Celebrity culture is not for everyone, but you cannot underestimate the influence of a celebrity spokesperson for your product. Working with celebrities or influencers that match your brand brings more attention, but you need to ensure their association is genuine. Your customers will recognize your spokesperson's heart isn't in it, which can deflate the hype you've generated so far. Celebrity sponsorship can be expensive, but it can also bring huge financial rewards and brand awareness, so consider your budget and future earnings when selecting the right person for your collaboration.
04) Remind Your Customers
You can't expect your customers to follow everything you do every second, even for the most hyped product of the year. Because of this, you need to remind them. Market your product frequently on social media and through email campaigns. Inform them about when the product launches and where they can purchase it (whether in-store or online). While you need to be careful about spamming them, you shouldn't hold back too much as you build excitement for a product you're proud of and what you're sure will change their lives.
05) Press Release
Besides all the typical ways to promote your product to the public, you also need to let your industry know about your company's exciting development. A press release is a professional and official way to do this, but you should know the secrets to writing a great press release that engages and excites readers. You need to be clear and concise about what the product is without waffling or using too-elaborate language. Remember, this is an official document for your product, so keep it professional, but don't be afraid to big up your product because that's the entire point.
06) Encourage Social Media Engagement
Social media has become the perfect way for companies to spread the word about new products. This is an excellent way to generate the hype you need and ignite your followers' engagement. You need to create shareable content, whether short videos or photos, that capture the imagination and encourage customers (both new and current) to find out more. If you want to ensure engagement, host a competition to win the product. These competitions have never been easier with marketing software and the effortlessness of liking, commenting, and sharing a post on social media.
07) Showcase Reviews
If you send your product to prominent industry voices, such as bloggers or news sites, you could get the hype train moving even faster by showcasing these reviews. Use snippets from reviews in your marketing materials and any five-star claims. Of course, you are more interested in how your customers feel, so don't hesitate to use these on your product page once the early reviews come in.
Promoting your product can be the difference between a successful launch and one that creates minor fanfare from your diehard customers before fizzling out. These tips can help businesses of all shapes and sizes take the appropriate steps to guarantee a successful launch that takes their business to the next level.
Have you tried any of these techniques? Let us know in the comments!
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