Written By Je’Ana C.

Social media is a great tool that you can use when it comes to your career. With so many people online nowadays, social media platforms have become these huge powerhouses for brands and businesses to advertise their products or services. Not only that but many benefit from climbing up the career ladder due to using social media. Here are four ways to utilize social media for your career.

Related: 7 HACKS TO GET MORE FOLLOWERS ON INSTAGRAM

1) It’s Good For Networking

Social media is an excellent tool for networking. Why? Think about all the people on these platforms, not just in your own country but around the world. Regardless of what industry you’re in, you can really benefit from social media because it’s another form of networking. That’s why LinkedIn has done exceptionally well because it allows everyone and anyone to join up to the platform and to send messages and connection requests to those who they want to get to know.

The benefits of networking for your career are critical. It’s often said that networking is highly influential for those wishing to climb the career ladder and get the opportunities that they might not have gotten by merely coasting along and not socializing with others in their industry.

2) You Can Create A Loyal Following

Creating a loyal following is essential, and it’s something that you certainly want to do when you’re trying to build a career. For some, a career simply on social media is a possibility, and it just goes to show from the many celebrity fan accounts online right now that loyalty goes far. Those connections are important in any career, and even more so, being able to see who follows you can be impressionable on others who may be watching you.

Digital Marketing | Content Marketing | Social Media Marketing | Social Media Manager — Start Planning Your Instagram Content Today!

This easy-to-use Canva Instagram Grid template will help you curate your Instagram content weeks in advance with just a few clicks!

Learn More

3) It May Open Doors For More Collaborations

Collaborations are important because you might be knocking on those doors in your career, and nothing is opening up. With social media, you connect with others, and you can also build your following. Both of these combined or alone may be able to offer you a door or two that can lead to collaborations and connections that influence your career in some way. It’s better to be online than to be off it because nowadays, most people who have built a career in this modern world have managed it partly through having connections.

Knowing people is always going to be important and social media helps you do that but on a much bigger scale than anyone could ever imagine.

4) Good For Your Image

And finally, social media can be good for your image. Of course, you have to be incredibly careful and cautious of what you put online, for fear it might bite you back later on in life. However, for the most part, it can be convenient for helping build your image and to build on the success you may already be having as a result.

A good tip is to make sure you have good consistent branding that easily depicts you, your company, or your image and is impactful. Make sure you have the correct permission for any artwork or graphics you use to avoid any legal problems. Download svg files to create your branding and help your image flourish on social media.

These four ways to utilize social media for your career will be something that you can benefit from, so take advantage of it. Please let me know your thoughts in the comment section below and if you would love some more social media tips. Let’s grow together!